Bud Davis, a young Texan, moves to Houston to work in the oil industry and discovers Gilleyโs, a massive honky-tonk bar. At Gilleyโs, he immerses himself in the urban cowboy culture, enjoying line dancing, mechanical bull riding, and the nightlife. There, he meets Sissy, a strong-willed woman, and the two quickly fall in love.
Bud and Sissyโs passionate romance turns into a turbulent marriage filled with conflicts over gender roles and personal pride. Their relationship is further strained by Budโs jealousy and their shared stubbornness, leading to arguments and separations.
While apart, Bud becomes involved with Pam, a wealthy socialite, while Sissy grows closer to Wes, a dangerous ex-convict who works at Gilleyโs. Both relationships exacerbate the tension, but Sissyโs involvement with Wes puts her in a precarious situation as his violent tendencies surface.
In the end, Bud realizes his feelings for Sissy and takes decisive action to win her back. After confronting Wes and rescuing Sissy, the couple reconciles, reaffirming their love amid the lively, gritty backdrop of Gilleyโs and the urban cowboy lifestyle.